Last year, U.S. Cellular launched the “Spotlight on America’s Backbone” contest which invited small businesses in the company’s footprint to enter to win free advertising, cash and a year of wireless service to help grow their business. To further show their commitment to business owners, U.S. Cellular expanded on that this year and gave consumers more access to tools and support to help grow their business or make their entrepreneurial dreams come true by working with ABC’s “Shark Tank”.
- The first phase of the partnership included Casting Calls, which took place over the over the past few months, where U.S. Cellular provided access to the primetime show via a casting tour exclusively in their footprint, giving small businesses the opportunity to pitch their business, product or idea for a chance to appear before the Sharks on Shark Tank, airing on national TV.
- The second phase is the sweepstakes, open for entry now. This sweepstakes will provide customers in the U.S. Cellular footprint the opportunity to gain unprecedented access to the casting call process, hear tips and advice from other small business owners. One lucky winner will win an exclusive behind-the-scenes Shark Tank experience, which includes a VIP seat during the entire pitch process in LA, lunch with the casting team and opportunities to engage the Sharks throughout the day to ask any burning questions, including how he/she can further their business if the winner is a business owner.
- Along with the Sweepstakes, consumers can visit Americasbackbone.com/sharktank to view custom content that will cover both a behind-the-scenes look at the Shark Tank casting process (what Casting Calls are like, what it takes to make a great pitch), what happens after you get funded, along with stories and advice from real entrepreneurs we met at our Casting Calls (about their businesses, the obstacles they’re facing, what they’re looking for from the Sharks, etc.).
- U.S. Cellular is committed to the people and businesses in their markets in a way that their competitors are not. Providing access to Shark Tank is a demonstration of the brand’s commitment to the communities U.S. Cellular services.
- U.S. Cellular champions small business owners and wanted to offer them access to tools to help them be successful. By working with ABC’s “Shark Tank,” U.S. Cellular provided an unprecedented opportunity for people in local communities to pitch their ideas to experts and have the chance to grow their business.
- Winners will be selected between 11/1-11/14 and the announcement will be between 11/17-11/21
- To sign up, visit ShadowSharktank.com
Additional Information: U.S. Cellular has developed a Parent-Child Agreement that can guide the conversations parents and children have about cell phone usage. The agreement is customizable so that families can make it work for their specific needs. You can find the agreement here.
Disclosure: I am a compensated member of the U.S. Cellular Better Moments Blogger Brigade. All opinions are my own.
